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Zoho’s Bigin to enable SMEs accelerate, build strong-customer relationships

By Juliet Umeh

Software Company, Zoho, said its new software, Bigin, will enable small and micro business owners keep track of their customers and improve customer relationships.

According to the company, the Bigin is simple and affordable pipeline-centric CRM software designed specifically for small businesses with features like telephony, customer pipelines, and automation built in.

Zoho’s country manager for Africa, Andrew Bourne, said: “Small businesses are the heart and soul of our communities and with business owners struggling more

Zoho

than ever right now, our goal is to bring world-class customer relationship management technology to every sized business at an extremely affordable price.

“We created Bigin to help small businesses achieve maximum growth with a minimal learning curve. Using the product, small businesses can stop relying on dozens of spreadsheets to manage customer activities and instead move to a CRM that is easy to use and allows them to focus on growing and building strong customer relationships.”

The product has features which include: 30-minute setup that allows users to get up and running within 30 minutes; multiple pipelines for customer operations; offers the option to create multiple pipelines with fully customisable stages.

Also, with the telephony, the business owner can make and receive calls anytime and anywhere.

Bourne said the solution allows users to choose from a range of popular telephony providers, such as RingCentral, JustCall and Yeastar, in Zoho PhoneBridge Marketplace.

He said: “Bigin pulls information on each customer and prospect that is being called, helping users to have informed conversations.

“Workflow Automation: Bigin helps sales reps drastically cut down the time spent on repetitive manual tasks with automated workflows.

Real-time notifications and analytics: Real-time notifications from prospects are delivered inside the CRM solution. Bigin includes out-of-the-box analytics dashboards with charts and KPIs.

Fully mobile: Users can manage emails, stay updated with their pipeline, and access key business information in real time with Bigin’s mobile apps for iOS and Android devices.” Bourne explained.

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