Guiness Nigeria in corporate brand management tango with Xlr8 Nigeria
Guiness Nigeria Plc will soon experience additional impetus to its soaring image when leading communications management consultancy, XLR8 will begin to connect it to the enviable media goodwill at its disposal.
This is as the two recently agreed to work together in the light that Xlr8 will manage the Guiness Nigeria corporate brand.
The appointment of Xlr8 follows an extensive selection process that included an open pitch for credentials presentations and panel discussions.
According to the Corporate Relations Director, Mr. Sesan Sobowale, “Throughout the selection process, we were impressed by XLR8’s industry and market knowledge and we feel confident that the organization possesses the wherewithal to add value and provide support as we partner to achieve our business objectives.”
Chief Executive Officer of XLR8, Calixthus Okoruwa expressed delight at the deal saying that XLR8 is both delighted and honoured to have Guinness Nigeria join its impressive roster of blue-chip brands. “Any organisation that has been able to build a brand and sustain its iconic status for more than 250 years deserves all the respect and adulation it gets,” said Okoruwa. “We are indeed, humbled by this opportunity to be of service to this formidable organization and will continue to seek to justify the confidence which it has reposed in XLR8.”
With a solid track-record of market performance, Guinness Nigeria has been in Nigeria since 1960 and is a member of the Diageo Plc, the world’s foremost premium alcoholic drinks company. Its robust portfolio of products includes a wide range of premium alcoholic and non-alcoholic beverages including Guinness, Foreign Extra Stout, Harp, Malta Guinness and Orijin.
XLR8 has since its founding in 2004, consulted for some of the world’s best-known and most respected brands across different industry sectors that include technology, banking and financial services, broadcast and entertainment, fast moving consumer goods, among others. “Guinness Nigeria is the latest addition to the very distinguished clientele for which we are eminently proud to be of service, and as always, we shall strive to ensure that our work speaks for us in the value that we deliver,” said Okoruwa.