By Juliet Umeh
Multinational Technology Company, Apple halted updates for thousands of mobile games on its App Store in China to comply with local licensing laws.
According to the company, it informed developers three months ago that it would begin to impose long-standing rules on 30 June. The clampdown covers free games featuring in-app purchases along with paid-for services.
Analysts also explained that there appeared to be a connection between the
enforcement and rising tensions between the US and China, and predicted a hefty financial hit depending on the number of games involved.
Marketing manager for app consultancy App in China, Todd Kuhns said there is no evidence of Apple “proactively removing unlicensed games” from the App Store.
It is reported that China is the largest App Store market, citing Sensor Tower data showing it generated $16.4 billion in sales in 2019, most of which came from gaming apps.