By Juliet Umeh
As nations around the world continue to survive the Coronavirus pandemic, experts have said that it is important to train small and medium size enterprises, SMEs against a potential recurrence.
Corporate Service and crisis management expert at MTN, Tobechukwu Okigbo recently joined other experts to upskill SMEs on stakeholder and crisis management at The Revv Programme masterclass.
The masterclass was themed: ‘The Resilient Small Business – A Stakeholder and Crisis Management Perspective.’
Speaking at the masterclass on corporate social responsibility, CSR in crisis management, Tobechukwu who is with almost three decades experience in corporate service management, said: “CSR is simply a company giving back to the community in which it operates. CSR is used to earn the social right to operate. Where you have embedded yourself in the community through CSR programs, your CSR becomes corporate social investment, CSI, because the community will help you transition and survive the crisis.”
The Revv Programme was created to reach over 10,000 small business owners using a four-pronged approach, which includes masterclasses, access to new markets, productivity tools support and expert advisory. Through the programme, MTN Nigeria aims to help entrepreneurs rethink and retool their businesses in order to mitigate the effects of the COVID-19 pandemic.
Other experts at the masterclass include: CEO, Beyond Clothing, Prince Arthur Uche; Principal Consultant, Necci Consulting, Nkechi Ali-Balogun; Director, Enterprise Development Centre, Pan-Atlantic University, Peter Bankole and Chief Risk & Compliance Peter Bankole,Officer, MTN Nigeria, Cyril Ilok. While the masterclass was moderated by the General Manager, Regional Operations, MTN Nigeria, Amina Dambatta.