By Juliet Umeh
A Nigerian singer and songwriter, Adedamola Adefolahan known as Fireboy DML, and nine other Nigerian creators are part of 23 YouTubers from Nigeria, Kenya and South-Africa to be part of YouTube’s inaugural class of Africa content creators.
And, they are set to receive a grant for the development of their channels from the #YouTubeBlackVoices Fund.
According to YouTube, these creators are part of 132 creators from across the world who are participating in the Class of 2021.
It explained that in addition to the grant earmarked for content development, the 23 YouTubers (from Kenya, Nigeria and South Africa) will also take part in an intensive three-week incubator programme followed by bespoke training, workshops and networking programmes.
It noted that the 23 artists selected are to join others from the United States, Brazil, and Australia.
It added that the Artist Class of 2021 will receive dedicated partner support from YouTube, seed funding invested into the development of their channels, and participate in training and networking programs focused on production, fan engagement, and wellbeing.
Speaking on the development Managing Director, Emerging Markets, YouTube EMEA, Alex Okosi said:
“We’re excited to spotlight Black creatives from the African continent and amplify their voices as they create original content on our platform.
“African creators on YouTube are reshaping the power of our platform by providing a unique perspective on all manner of topics from fashion and comedy to politics, learning and wellness.
“Through their content, these creators continue to raise the bar for how others engage with their audiences and build community on our platform,” Okosi concludes.
This announcement comes after the October 2020 call for African creators to apply for #YouTubeBlackVoices funding as part of YouTube’s global, multi-year commitment aimed at nurturing Black creators and artists on YouTube.
Over the next few years, YouTube plans to invest directly in more than 500 creators and artists from across the world in order to fulfil this commitment.