By Juliet Umeh
Contestants of a popular Nigeria game show, Big Brother Naija, have dominated Google searches within a few weeks of the fifth season’s commencement.
According to the Search Engine Platform, Google, Laycon, a Nigerian upcoming musician, has generated the most search traffic overall while 22-year-old entrepreneur, Nengi and Nigerian actress and model Erica are among the contestants dominating the game show in Google when it comes to online searches.
They are followed by Ka3na, Dorathy, and Kiddwaya.
Already, Laycon’s appearance on Big Brother Naija has increased interest in his musical output, with “laycon songs” the second most-searched term related to his name (after “Laycon” itself). The next most popular Laycon-related term is “laycon bbnaija biography”, variations of which appear on all the contestants’ top searches.
One of the notable top searches when it comes to Nengi, meanwhile is “nengi and ozo”, following the pair’s on-screen romance.
Similarly, the chemistry between 26-year-old Erica and self-employed Kiddwaya saw “kiddwaya and Erica” emerge as one of her top search terms.
And while Laycon may have generated the most search traffic overall, Erica saw the biggest search spike. Given that Kiddwaya spiked at the same time, it’s likely that their ‘entanglement’ sparked this interest.