By Juliet Umeh
As part of its effort to mitigate against the effects of COVID-19 on Small and Medium Enterprises, SMEs and support the digital economy drive of the federal government, providers of communications services, MTN Nigeria has launched a new programme, The RevvProgramme.
According to the telecom service provider, the programme will address major macro level issues specifically in the areas of re-igniting the economy and driving digital inclusion for SMEs.
It said the programme will adopt a four-pronged approach that includes masterclasses, access to market, productivity tools support and advisory initiatives.
It will also help them relearn, rethink and retool their businesses for growth in the emerging digital economy.
The communication network noted that the programme is in line with the National Digital Economy Policy and Strategy, NDEPS of the government which is closely linked to empowering SMEs as an avenue for the diversification of the economy.
MTN said: “The programme will support over 10,000 SMEs beginning with masterclasses for digital literacy, business management and execution abilities necessary to accelerate the growth of their businesses.
“The masterclasses will be delivered by MTN executives along with industry experts and will focus on various core areas of business management, as part of a broader strategy to uplift small businesses. This will be followed by the selection of The Y’ello 200 top-performing SMEs at the sessions that will enjoy exclusive access to a broad range of technology and productivity tools and services free, for a period of six months.
“They will also receive productivity support that will enhance their business performance, in addition to access to MTN’s media assets for product marketing, which will open up new market opportunities for business growth and expansion,” the service provider explained.
According to MTN, The programme will provide medium-term guidance for small business owners through a structured business advisory arrangement from industry experts.
Speaking at the virtual launch of the programme, the honourable Minister of Communications and Digital Economy, Dr. Isa Patanmi commended MTN Nigeria for supporting the digital economy drive of the country.
He said: “As stakeholders in the public and private sector it is our collective responsibility to implement the digital economy initiative of the government. I am glad that MTN has been supportive of this policy and is organizing The RevvProgramme, which I believe will go a long way in transforming Nigerian entrepreneurs, most especially those in the Micro and Small Medium Enterprise, MSME, sector.”
Also commenting, the honourable Minister of Industry, Trade and Investment Otunba Adeniyi Adebayo said that there is a nexus between his ministry’s efforts in developing the MSME space and MTN’s The RevvProgramme, which aim to “focus mainly on MSMEs and address the foundational digital needs as well as other skills such businesses need to develop; these include access to information, infrastructure, funding and new markets.”
The Chief Executive Officer, MTN Nigeria, Ferdi Moolman, while thanking the ministers for their support said the initiative seeks to provide support to SMEs as they continue to lead Nigeria’s growth.
Moolman said: “We believe that at this time when many businesses are at their most vulnerable and with a rapidly changing business environment, it is important that alongside the Federal Government, other businesses strongly position themselves to support SMEs as a foundation to the growth of a stronger economy going into 2021 and beyond.
“The RevvProgramme is our way of standing with SMEs in their journey to rise through these challenging times. We are positive this will assist them with the digital skill sets necessary to continue to thrive,” Moolman said.