By Juliet Umeh
Faces of two million vulnerable Nigerians affected by COVID-19 will soon beam with smiles as a casual fashion brand, NACK, has partnered Softcom on a new movement, HelpNow initiative.
The initiative has also attracted the interests of top Nigerian celebrities including ace comedian, Basketmouth and music legend, 2face Idibia, (2Baba). HelpNow is an initiative of Softcom in partnership with like-minded corporate organizations.
To promote the initiative, the partners say they will be using the NACK’s latest collection, League of Xtraordinary Nigerians, LXN, a movement designed to promote patriotism and unity amongst Nigerians.
The partnership also aims to get 20 extraordinary and influential Nigerians from various industries to sign NACK’s LXN jerseys. Also, the autographed jerseys will be auctioned via social media and all proceeds will go to Helpnow.ng, offering much needed support to the destitute.
Speaking to the collaboration, key project manager of the HelpNow initiative, Adewale Osideinde, said: “When you listen to testimonials of recipients on the
HelpNow platform, you will appreciate the impact of the pandemic in the lives of the less fortunate among us. Many are unable to provide food for themselves and their families.
“We thank Nigerians for extending a helping hand and donating to assist many of their fellow citizens. It’s important that we keep the moment and widen the net of people we can reach to ensure that less people go to bed hungry. I believe that the HelpNow and NACK partnership will be instrumental in helping us reach our goal.’
Also, NACK founder and creative head, Tolulope Akinpeloye said: “We are asking people to channel their love for fashion and style into charity. Through the partnership, people will be able to own rare autographed clothing items while helping to feed the most vulnerable people in our society. I think it is powerful.”
According to Akinpeloye, HelpNow has raised over N11 million and haS disbursed these funds to about 1850 households.